Who We Are
Theory Media Group is a specialized media collective and creative network built to document, amplify, and elevate the pulse of modern music. Founded on the belief that every artist deserves a powerful narrative, we bridge the gap between technical expertise and cutting-edge media strategy. We are curating a nationwide collective of journalists, photographers, and videographers dedicated to the craft of storytelling. We move beyond fleeting trends to provide the depth and authenticity that turns a career into a legacy. Whether architecting a press campaign or delivering frontline tour reporting, our "Theory" remains the same: we provide the context and coverage that transforms moments into icons.
What We Bring to the Industry
A Trusted Press Network: Our vetted roster of journalists ensures that every artist’s story is told with integrity and intelligence.
Visual Excellence: We pair artists with photographers and videographers who don't just "shoot content," but define aesthetics.
The Editorial Edge: We provide the infrastructure for journalism that matters, creating a trusted space for music news and artist profiles.
Holistic Growth: By combining media coverage with creative production, we ensure your brand remains consistent across every platform.
Our Team
ERIN ELSEA
As the Founder of Theory Media Group and Jupiter Theory Agency, Erin serves as a Curator of the Subculture. Her work focuses on providing elite talent with the strategic framework needed to translate sonic excellence into international success.
From artist management to media direction, Her approach is built on the belief that a visual and professional identity should be as powerful and disciplined as the music it represents.
FOUNDER
TAYLOR WONG
Taylor serves as the Creative Media Director for both Theory Media Group and Jupiter Theory Agency. In this dual role, Taylor acts as the primary architect of visual identity, responsible for crafting aesthetics that are disciplined, intentional, and built for longevity. Tasked with protecting the brand integrity of a diverse roster, he bridges the gap between raw subcultural expression and professional visual storytelling.
From artist discovery to high-level lifestyle integration, Taylor ensures that every frame and asset reflects the industrial-strength infrastructure that defines the TMG and JTA standards.
CREATIVE MEDIA DIRECTOR
Our Team
Casey Chumbley
Evan Moses
Diego Ortega
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!