Who We Are
The New Standard in Music Media
We are more than an agency; it is a specialized media collective and creative network built to document, amplify, and elevate the pulse of modern music. Founded on the belief that a great artist needs a great story, we bridge the gap between technical music theory and cutting-edge media strategy.
At the heart of Theory Media Group is our trusted network of elite creators. We have curated a global collective of veteran music journalists, award-winning photographers, and visionary videographers who are dedicated to the craft of storytelling. By uniting these disciplines, we offer artists and industry leaders a single source for high-level narrative building—from deep-dive editorial features and investigative journalism to cinematic visual content and iconic photography.
In an era of fleeting social media trends, Theory Media Group stands for depth and authenticity. We don’t just capture a moment; we provide the context and the coverage that turns a career into a legacy. Whether we are architecting a press campaign, producing a documentary-style music video, or delivering frontline reporting on the industry’s next wave, our "Theory" remains the same:
Great music deserves to be seen, heard, and understood.
What We Bring to the Industry
A Trusted Press Network: Our vetted roster of journalists ensures that every artist’s story is told with integrity and intelligence.
Visual Excellence: We pair artists with photographers and videographers who don't just "shoot content," but define aesthetics.
The Editorial Edge: We provide the infrastructure for journalism that matters, creating a trusted space for music news and artist profiles.
Holistic Growth: By combining media coverage with creative production, we ensure your brand remains consistent across every platform.
Our Team
ERIN ELSEA
As the Founder of Theory Media Group and Jupiter Theory Agency, Erin serves as a Curator of the Subculture. Her work focuses on providing elite talent with the strategic framework needed to translate sonic excellence into international success.
From artist management to media direction, Her approach is built on the belief that a visual and professional identity should be as powerful and disciplined as the music it represents.
FOUNDER
TAYLOR WONG
Taylor serves as the Creative Media Director for both Theory Media Group and Jupiter Theory Agency. In this dual role, Taylor acts as the primary architect of visual identity, responsible for crafting aesthetics that are disciplined, intentional, and built for longevity. Tasked with protecting the brand integrity of a diverse roster, he bridges the gap between raw subcultural expression and professional visual storytelling.
From artist discovery to high-level lifestyle integration, Taylor ensures that every frame and asset reflects the industrial-strength infrastructure that defines the TMG and JTA standards.
CREATIVE MEDIA DIRECTOR
Contact us
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